Walk into Manhattan's Pure Food and Wine on the city's chic Irving Place and back into its spacious, luxurious garden, and you might spot actress Katie Holmes. Or Alec Baldwin and his new girlfriend, whom he met at the restaurant.
Or Bill Clinton and daughter Chelsea, who've made a number of visits together, enjoying the sweet corn and cashew tamales with portabella or a mint sundae for dessert. Or any number of Wall Street moguls.
It could be any trendy New York eatery, but Pure serves only vegan and raw food, with nary an egg nor an oven in sight. Its upscale clientele is a mix of vegans, vegetarians and just plain foodies, but clearly a sign of how the image of veganism has changed in recent years.
Call them the big-time vegans: The celebrity standard-bearers for a vegan lifestyle aren't just wispy young actresses. They include talk-show host Ellen DeGeneres, along with Australian wife Portia de Rossi. (Or Oprah Winfrey, who isn't vegan but led her staff on a public 21-day vegan cleanse.) Or men like Ozzy Osbourne and Russell Brand, who in recent weeks both declared themselves vegans. Athletes like Carl Lewis and Mike Tyson.
And then there are the moguls, like billionaire publisher, real estate developer and recent avowed vegan Mort Zuckerman, and Steve Wynn, the Las Vegas casino magnate, who's hired a vegan chef and put vegan options in all his resort restaurants. Biz Stone, the co-founder of Twitter, has also spoken of his veganism.
Of all the high-profile vegans, though, Clinton is the biggest "catch". Advocates were thrilled and stunned when he talked about it on CNN last year, telling host Wolf Blitzer that his impressive, 11 kilogram weight loss was due to a largely plant-based diet - a regime he believes will prolong his life.
"I fell off my chair when I heard him talking about his almond milk smoothie," says prominent vegan chef and cookbook author Tal Ronnen, who has worked with celebrities like Winfrey and DeGeneres, and is a collaborating chef for Wynn's two Las Vegas resorts. Read More
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